University of La Verne SBDC Small Biz Blog

by Joshua Botello This article was originally published on LinkedIn here . If you are looking to start a business blog and platforms like WordPress.org look too complicated to start up, the built-in article tool for LinkedIn may be what you need. Not only is it easy to get started but you can reach your audience where they already are. Here is a quick guide to getting started with blogging on LinkedIn.  First things first The first thing is you will need to create your LinkedIn profile, but since you are reading this, you are already on LinkedIn. However, if you really need to know how to get started, here’s a quick refresher. Go to LinkedIn.com and click sign up. Enter your email. You are ideally going to use a business email or personal email if you don’t have a company one. Fill out all the information about you. This will be professionally useful when you start writing and this will establish your credibility when you publish articles. Once you have your profile c...

Mighty River Wellness   www.mightyriverwellness.com   Mighty River Wellness is a fertility acupuncture, and integrative health practice in Los Angeles, CA. Beck Hoehn LAc initially came to the University of La Verne SBDC for assistance in applying for the Economic Injury Disaster Loan (EIDL) due to the Coronavirus Pandemic. "When the world shut down all the issues and nightmares I stressed out about as weaknesses in our business all became true in a matter of moments. It was glaringly obvious in the middle of a pandemic that I needed to recession-proof my business. I had NO IDEA how to do any of that. My friend recommended I seek guidance from the SBDC,” Hoehn said.     During the first few months, Beck began working with Jeffrey Wolf and junior consultant Annie. They both provided her with foundational business, growth strategies, and "how to survive" basics. That knowledge inspired her to move forward and develop a strategy to increase business.  Worki...

by Joshua Botello For most business owners live streaming seems like an impossibility because of the tech and quality needed to pull it off. However, basic live streaming is as simple as having an account on social media and clicking a few buttons. So in this video, I'll show you how to live stream on any budget and stay to the end for tips on getting the best quality for your live content. Let's begin our journey with live streaming from your phone. It’s the easiest to do and most people have phones and apps to live stream from anywhere. The biggest caveats will be the location you're streaming from, your service provider, and your signal strength. But with that said, Let’s get streaming Facebook (iPhone/Android) On Facebook, log into your account and in the post section, tap "live" and the live stream settings will come up. You can set who your audience is like friends only, public or private; then add a description, and when you're ready tap “Start Live Vi...