University of La Verne SBDC Small Biz Blog

by Joshua Botello Digital marketing has been alluring for small business owners to leverage the technology that larger corporations have been using for the last few years. Many small business owners looking to jump into the foray without quite knowing what digital marketing is. Small business owners may not understand marketing as a whole, so if they want to migrate or expand into digital marketing it tends to become a technological mess. It usually means cleaning the slate and rebuilding effective marketing starting from scratch. In this article, we’ll cover the 4 Aspects of a digital marketing strategy to build digital dominance. What is Digital Marketing? Digital marketing is essentially traditional marketing in a digital space. With digital marketing, the idea is to leverage online platforms and properties like websites, blogs, social media, video, live streams, webinars, and email marketing. Many of the fundamental marketing principles such as goals, target markets, marketing chan

by Joshua Botello At first glance, Twitter may seem like a neverending wall of noise, but if you are serious about using Twitter as a marketing channel, then you need to know how to properly set up your account. So let’s get into a step-by-step guide for starting your business on Twitter. And stay till the end for pro tips to leverage Twitter for your business Set up  First, head to twitter.com and click sign up to get your account started. Type in your Twitter username called a handle then your email and your own birthdate even for business. Now that your account is created you need to build out your brand on Twitter.  To do this, you need to add a bio that explains your business, A profile picture, this can be a logo or other brand image, and finally a header photo of your location or other scenic picture. How To Use Twitter Now that you have all that done let me show you how Twitter works. Posts on Twitter are called tweets and have a limit of 280 characters. These can be text, phot

by Joshua Botello If you avoided using Twitter for your business up until now, let's start with some numbers: There are 48.35 million monthly active Twitter users in the US. 38% of Twitter users are between the ages of 18 and 29, 26% of users are 30-49 years old. 56% of Twitter users $50,000 and more in a year. 80% of Twitter users are affluent millennials. If you haven't started using Twitter because it is just a “never-ending wall of noise” and you don’t “get it”. Fear not. Here are 10 ways you can easily use Twitter for your business. #1 Promote Your Blog If you aren't blogging for your business. You should consider starting immediately. If you are, congratulations, it's time to amp that up on Twitter. You can promote your blog with several strategic tweets that are scheduled out to give your blog the maximum traction it needs. How? You can schedule out 5 tweets in this example from Neil Patel , to get eyes on your blog and keep it fresh witho