Are you confused, about whether your social media campaigns are working or why you aren't getting more customers? I will show you what you are missing coming up next. Social media tends to stump a lot of small businesses when it comes to marketing. Many small business owners think measuring their social media is about likes and followers but completely forget that social media marketing is about using these platforms to drive sales. In this article, I'll give you 5 popular social media metrics you should ignore and what you should be focusing on instead to grow your business. Ignore Likes -> Focus on Engagement Social media engagement refers to the interactions that occur between a brand and its audience on social media platforms. This includes likes, comments, shares, and direct messages. Social media engagement involves more than just likes. It includes other forms of interaction such as comments, shares, and direct messages. Focusing on social media engagement is critical