University of La Verne SBDC Small Biz Blog

Are you struggling to develop a successful marketing plan for your business? Creating an effective marketing strategy can seem daunting, but it doesn't have to be. By answering seven critical questions about your business, you can develop a comprehensive marketing plan that aligns with your goals and maximizes your return on investment. In this article, we'll walk you through each question and provide actionable tips and insights to help you create a marketing plan that drives results with examples. Let's get started. Check out the example here. Question #1: What is Your Business Identity? Your business identity is the unique set of characteristics that differentiate your brand from competitors and make it recognizable to customers. This includes factors such as your company's mission, values, unique selling proposition, brand name, logo, and visual identity. Consistency in these elements across all marketing channels and customer touchpoints helps reinforce your brand

  Learn what is required to fund your small business for start-up and growth. If you are unsure of how the business loan process works or if you qualify then join us for this webinar. In this webinar you will learn about:  Lending resources SBA loan programs Qualifications and requirements SBA loan application process Do's and don't when financing your business What is a CDC? CDCs or Certified Development Companies are private, non-profit entities with a mission to provide business financing to those who aren’t quite strong enough for bank financing. CDCs are certified by the SBA (Small Business Administration) to administer SBA 504 loans, primarily for commercial real estate. There are more than 260 CDCs in the United States. SBA Standard Operating Procedure (SOP) provides the rules, processes, and guidelines an SBA Lender may, must, or should follow. The Credit Box/internal credit policy – determines the lender’s appetite for risk. i.e. minimum FICO scores, collateral requi

If you’re planning to start a business, forming a corporation can be a great way to protect yourself from personal liability, raise funds, and manage your company more effectively. In this video, I’ll explain what a C-corporation is, how to form one, and stay to the end and learn the little-known details about corporations like issuing stock and taxes. So let’s get started! What is a Corporation? A C-corporation is a type of business structure that is considered a separate legal entity from its owners. This means that the corporation can enter into contracts, own property, and take legal action in its own name.  Advantages Some advantages of forming a C-corporation are: Limited liability protection for owners who are called shareholders and are generally not personally liable for the corporation's debts or legal liabilities.  C-corporations can raise large amounts of capital by selling stocks to investors. C-corporations can exist indefinitely, even if the owners or shareholders ch

Do you have a small business website and are looking to sell a couple of products or are you looking to create a simple eCommerce website and think it takes hundreds or thousands of dollars? In this final part of my Google sites series, we will take your small business website and set up a simple eCommerce website with a cart integration and keep track of the money you make. This is part 3 of a series on building a small business website with Google sites. In part 1 , we created the site and set up our basic pages for a video marketing company. In part 2 , we upgraded the site with a professional domain name, email, booking page, and blog for our customers. In this final part, we are going to use a free app called Ecwid to create a store with some products and use a program called Wave Accounting to keep track of your finances.  Set up The first thing we need to do is to set up our store. Head to your google site backend and log in to edit your site and we are going to add a store page

  Identify the licenses and permits you need to start your business legitimately. If you are confused about what licenses you need and where to start, then this webinar is for you.  In this webinar, we will cover:  The 6 major licenses and permits needed by most businesses  Specialty licenses used in many major industries  How the University of La Verne SBDC helps small businesses with license and permit obligations Entity Formations   Forms of Ownership LLC 6 Most Common Licenses and Permits Fictitious  Business Name Statement Federal EIN State Seller's Permit  / Resale Certificate State Tax Registration (State EIN) State Payroll Withholding (EDD) City Business License Specialty Permits Health Permits Restaurants, S pas Tattoo Food Safety Certifications Restaurants, Bakeries, Cottage Food  ABC License  (Bars, Distilleries or restaurants serving alcohol) Contractors License   (60+ specialty trades) Professional Licenses  ( Doctor , Lawyer , Architect , Insurance , Real Estate ) Cos

Do you have a small business google site and are looking for an upgrade? In this second part, let’s take your small business google site, give it an upgrade and make it a functional business site. In part 1 , I showed you how to use Google sites to create a simple website for your small business. In this part, I’ll show how to upgrade your site with a professional domain & email, set up an appointment calendar to schedule, and set up a blog. So, let’s get started.  Step 1: Professional Now that we have our business site set up and published, you may have noticed the web address for our website starts with sites.google.com/ with our business site name at the top of our builder page. If you want to have a professional site you want to have a professional domain that people can trust instead of some random name .  Domain name  Head to your google site and enter your google site editing screen. To add a domain, click on the gear in the top bar and move down to custom domains, and “Star

Google sites is a free web builder from google that has been retooled into a viable option for personal sites and even business sites. It’s not as robust as a lot of paid tools but it doesn’t need to be. If you want to create a simple website for your small business or local services company then this may be the one to use. So let’s get started. Creating your Google Site  The first thing you will need to do is to find where you can make your site. Head to Sites.google.com and you will find the google sites page. If you already have a Google account you can create your site and host it for free on your google drive. At the top are some templates you can start with or a blank one to start from scratch. The bottom is where all of your sites will be when you start making them. Let me show you the project I’m working on. This website is going to be a video production and marketing company for small businesses. This center pane is where all the content or the wording and graphics will be a

Leah Skinner is the Executive Director of the La Verne Chamber of Commerce in La Verne, Ca. Today she is going to explain what the Chamber of Commerce is, what the benefits of the local chamber are, and how to reach your local chamber to get help with your small business.  What is a Chamber of Commerce The chamber provides support and services for a specific community, in La Verne, it is the geographical community. There are chambers based around heritage and nationality, regional chambers, state chambers, and a World Chamber of Commerce.  We are not a government agency. We are not in any way affiliated with the government. We are our own tax-exempt nonprofit organization. We are a membership organization and our members are the businesses They do pay a membership investment every year. Chambers are tax-exempt but are not charitable organizations like a 501(C)3. your member investment does not count as a charitable donation but is a qualifying business expense. What are the benefits to

Find out everything you need to start your small business so you can launch your business with confidence. Learn all the steps you need to take to start a business: from developing your plan to market research to filing your licenses in this simple step-by-step webinar, including: Business Planning Business planning resources Get the business plan template (Business Plan Outline)   Financial Projections Training  - Template Marketing Strategies NAICS Code Lookup   LA County Library / Reference USA LA County Demographics Licensing and Permits   Franchise Tax Board - Forms of Ownership LLCs & Corporations Name Search Los Angeles County Name Search for FBN (Sole Proprietorships) San Bernardino County Name Search for FBN (Sole Proprietorships)  Domain Name Search    Licenses & permits lookup Record-Keeping Record Keeping Systems    LA County Library / Lynda.com / LinkedIn Learning Outsourced accounting  ( https://bench.co/ ) Find a QuickBooks Pro Advisor Find a Professional Bu