by Joshua Botello Digital marketing has been alluring for small business owners to leverage the technology that larger corporations have been using for the last few years. Many small business owners looking to jump into the foray without quite knowing what digital marketing is. Small business owners may not understand marketing as a whole, so if they want to migrate or expand into digital marketing it tends to become a technological mess. It usually means cleaning the slate and rebuilding effective marketing starting from scratch. In this article, we’ll cover the 4 Aspects of a digital marketing strategy to build digital dominance. What is Digital Marketing? Digital marketing is essentially traditional marketing in a digital space. With digital marketing, the idea is to leverage online platforms and properties like websites, blogs, social media, video, live streams, webinars, and email marketing. Many of the fundamental marketing principles such as goals, target markets, marketing chan...